AIGA Elon is the professional development organization for student designers at Elon University. Our chapter is committed to fostering a dynamic environment that nurtures networking opportunities, refines technical expertise, and cultivates creative expression for aspiring designers. Throughout the academic year, we curate a diverse array of workshops led by esteemed professors and industry leaders, while also offering collaborative workspaces aimed at fortifying students' skillsets and enhancing their design portfolios. The goal of this project was to create a brand for AIGA Elon from scratch to promote to the student body about our workshops and events. I completed this project during my presidency and over the course of 2 years while trying to get this organization running at Elon. I developed branding elements including a logo and variations in addition to instagram graphics, an informational flier, and a published website. The logo was created as a variation of the AIGA national logo to make it distinguishable but also similar to the parent organization. The vibrant primary colors and easy to read typefaces are meant to express an exciting and welcoming brand so designers feel drawn and inclined to participate in various events. These assets work together to inform students about our events while creating a unique and distinguishable brand that sets us apart from other organizations on campus.