This project is a website re-design for Vital Signs a Cappella at Elon University. Vital Signs brands itself as Elon’s “freshest” group, with several impressive albums and studio releases. In response to their current branding, this new website incorporates sleek, simple, yet eye-catching design to maintain and even accentuate their “coolness”. The purpose of this project is to provide another outlet in which their music and group can be more easily discovered by prospective Elon students, students interested in joining a cappella, music listeners, and business owners interested in booking a performance.